APA (7th ed.) Citation
Enis, B. M. (1980). Marketing Principles (3. ed.). Goodyear Publ. Co.
Chicago Style (17th ed.) Citation
Enis, Ben M. Marketing Principles. 3. ed. Santa Monica: Goodyear Publ. Co, 1980.
MLA (9th ed.) Citation
Enis, Ben M. Marketing Principles. 3. ed. Goodyear Publ. Co, 1980.
Warning: These citations may not always be 100% accurate.