Robicheaux, R. A., Pride, W. M., & Ferrell, O. C. (1977). Marketing: Contemporary Dimensions (1. ed.). Houghton Mifflin Co.
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Citação norma Chicago
Robicheaux, Robert A., William M. Pride, and O. C. Ferrell. Marketing: Contemporary Dimensions. 1. ed. Boston: Houghton Mifflin Co, 1977.
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Citação norma MLA
Robicheaux, Robert A., et al. Marketing: Contemporary Dimensions. 1. ed. Houghton Mifflin Co, 1977.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.