Pride, W. M., & Ferrell, O. C. (1980). Instructor's Manual Marketing: Basic Concepts and Decisions (2. ed.). Houghton Mifflin Co.
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Citação norma Chicago
Pride, William M., and O. C. Ferrell. Instructor's Manual Marketing: Basic Concepts and Decisions. 2. ed. Boston: Houghton Mifflin Co, 1980.
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Citação norma MLA
Pride, William M., and O. C. Ferrell. Instructor's Manual Marketing: Basic Concepts and Decisions. 2. ed. Houghton Mifflin Co, 1980.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.