Cita APA (7a ed.)
Bearden, W. O., Netemeyer, R. G., & Mobley, M. F. (1993). Handbook of marketing scales: Multi-Item measures for marketing and consumer behavior research (1. ed.). SAGE Publ.
Cita Chicago Style (17a ed.)
Bearden, William O., Richard G. Netemeyer, y Mary F. Mobley. Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research. 1. ed. Newbury Park: SAGE Publ, 1993.
Cita MLA (9a ed.)
Bearden, William O., et al. Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research. 1. ed. SAGE Publ, 1993.
Precaución: Estas citas no son 100% exactas.