Cita APA (7a ed.)
Hisrich, R. D., & Peters, M. P. (1991). Marketing Decisions for New and Mature Products (2. ed.). Prentice Hall.
Cita Chicago Style (17a ed.)
Hisrich, Robert D., y Michael P. Peters. Marketing Decisions for New and Mature Products. 2. ed. Upper Saddle River: Prentice Hall, 1991.
Cita MLA (9a ed.)
Hisrich, Robert D., y Michael P. Peters. Marketing Decisions for New and Mature Products. 2. ed. Prentice Hall, 1991.
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