Cita APA (7a ed.)
Quelch, J. A., & Farris, P. W. (1991). Cases in Advertising and Promotion Management (3. ed.). IRWIN.
Cita Chicago Style (17a ed.)
Quelch, John A., y Paul W. Farris. Cases in Advertising and Promotion Management. 3. ed. Homewood: IRWIN, 1991.
Cita MLA (9a ed.)
Quelch, John A., y Paul W. Farris. Cases in Advertising and Promotion Management. 3. ed. IRWIN, 1991.
Precaución: Estas citas no son 100% exactas.