Quelch, J. A., & Farris, P. W. (1991). Cases in Advertising and Promotion Management (3. ed.). IRWIN.
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Chicago Style (17th ed.) Citation
Quelch, John A., and Paul W. Farris. Cases in Advertising and Promotion Management. 3. ed. Homewood: IRWIN, 1991.
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MLA (9th ed.) Citation
Quelch, John A., and Paul W. Farris. Cases in Advertising and Promotion Management. 3. ed. IRWIN, 1991.
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Warning: These citations may not always be 100% accurate.