APA (7th ed.) Citation
Schoell, W. F., & Guiltinan, J. P. (1990). Marketing: Contemporary Concepts and Practices (4. ed.). Allyn and Bacon.
Chicago Style (17th ed.) Citation
Schoell, William F., and Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 4. ed. Boston: Allyn and Bacon, 1990.
MLA (9th ed.) Citation
Schoell, William F., and Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 4. ed. Allyn and Bacon, 1990.
Warning: These citations may not always be 100% accurate.