rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Relationship Marketing
    sub title: Successful Strategies for the Age of the Customer
  name:
    name part: MacKenna, Regis
    role:
      role term: creator
  type of resource: text
  origin info:
    edition: 1. ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 242 s.
  note: Regis MacKenna
  subject:
    name:
      name part: marketing
  subject:
    name:
      name part: zákazníci
  subject:
    name:
      name part: služby
  subject:
    name:
      name part: služby obchodné
  subject:
    name:
      name part: výrobky
  subject:
    name:
      name part: komunikácia
  subject:
    name:
      name part: konkurencia
  subject:
    name:
      name part: stratégia marketingová
  subject:
    name:
      name part: vzťahy ekonomické
  subject:
    name:
      name part: vzťahy trhové
  subject:
    name:
      name part: dodávatelia
  subject:
    name:
      name part: distribúcia
  identifier: 0-201-56769-5
  record info:
    record change date: 20221206114915.7
    record identifier: c018977