APA (7th ed.) Citation
Boyd, H. W., Westfall, R., & Stasch, S. F. (1989). Marketing Research: Text and Cases (7. ed.). IRWIN.
Chicago Style (17th ed.) Citation
Boyd, Harper W., Ralph Westfall, and Stanley F. Stasch. Marketing Research: Text and Cases. 7. ed. Homewood: IRWIN, 1989.
MLA (9th ed.) Citation
Boyd, Harper W., et al. Marketing Research: Text and Cases. 7. ed. IRWIN, 1989.
Warning: These citations may not always be 100% accurate.