Clancy, K. J., Shulman, R. S., & Wolf, M. M. (1994). Simulated Test Marketing: Technology for Launching Successful New Products (1. ed.). Lexington Books.
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Chicago Style (17th ed.) Citation
Clancy, Kevin J., Robert S. Shulman, and Marianne M. Wolf. Simulated Test Marketing: Technology for Launching Successful New Products. 1. ed. New York: Lexington Books, 1994.
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MLA (9th ed.) Citation
Clancy, Kevin J., et al. Simulated Test Marketing: Technology for Launching Successful New Products. 1. ed. Lexington Books, 1994.
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Warning: These citations may not always be 100% accurate.