Sheth, J. N., Gardner, D. M., & Garrett, D. E. (1988). Marketing Theory: Evolution and Evaluation (1. ed.). John Wiley and Sons.
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Chicago Style (17th ed.) Citation
Sheth, Jagdish N., David M. Gardner, and Dennis E. Garrett. Marketing Theory: Evolution and Evaluation. 1. ed. New York: John Wiley and Sons, 1988.
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MLA (9th ed.) Citation
Sheth, Jagdish N., et al. Marketing Theory: Evolution and Evaluation. 1. ed. John Wiley and Sons, 1988.
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Warning: These citations may not always be 100% accurate.