APA (7th ed.) Citation
Stevens, R. E., Loudon, D. L., & Warren, W. E. (1991). Marketing Planning Guide (1. ed.). The Haworth Press.
Chicago Style (17th ed.) Citation
Stevens, Robert E., David L. Loudon, and William E. Warren. Marketing Planning Guide. 1. ed. New York: The Haworth Press, 1991.
MLA (9th ed.) Citation
Stevens, Robert E., et al. Marketing Planning Guide. 1. ed. The Haworth Press, 1991.
Warning: These citations may not always be 100% accurate.