Kotler, P. (1976). Marketing Management: Analysis, Planning, and Control (3. ed.). Prentice Hall.
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Chicago Style (17th ed.) Citation
Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 3. ed. Englewood Cliffs: Prentice Hall, 1976.
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MLA (9th ed.) Citation
Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 3. ed. Prentice Hall, 1976.
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Warning: These citations may not always be 100% accurate.