APA (7th ed.) Citation
Nash, E. L. (1986). Direct Marketing: Strategy, Planning, Execution (2. ed.). MacGraw-Hill Book Co.
Chicago Style (17th ed.) Citation
Nash, Edward L. Direct Marketing: Strategy, Planning, Execution. 2. ed. New York: MacGraw-Hill Book Co, 1986.
MLA (9th ed.) Citation
Nash, Edward L. Direct Marketing: Strategy, Planning, Execution. 2. ed. MacGraw-Hill Book Co, 1986.
Warning: These citations may not always be 100% accurate.