APA (7th ed.) Citation
Beckman, T. N., Davidson, W. R., & Talarzyk, W. W. (1973). Marketing (9. ed.). The Ronald Press Co.
Chicago Style (17th ed.) Citation
Beckman, Theodore N., William R. Davidson, and W. Wayne Talarzyk. Marketing. 9. ed. New York: The Ronald Press Co, 1973.
MLA (9th ed.) Citation
Beckman, Theodore N., et al. Marketing. 9. ed. The Ronald Press Co, 1973.
Warning: These citations may not always be 100% accurate.