APA (7th ed.) Citation
Bernhardt, K. L., & Kinnear, T. C. (1981). Cases in Marketing Management (Rev. ed.). Business Publ.
Chicago Style (17th ed.) Citation
Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. Rev. ed. Plano: Business Publ, 1981.
MLA (9th ed.) Citation
Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. Rev. ed. Business Publ, 1981.
Warning: These citations may not always be 100% accurate.