APA (7th ed.) Citation
Luck, D. J., Wales, H. G., & Taylor, D. A. (1974). Marketing Research (4. ed.). Prentice Hall.
Chicago Style (17th ed.) Citation
Luck, David J., Hugh G. Wales, and Donald A. Taylor. Marketing Research. 4. ed. Englewood Cliffs: Prentice Hall, 1974.
MLA (9th ed.) Citation
Luck, David J., et al. Marketing Research. 4. ed. Prentice Hall, 1974.
Warning: These citations may not always be 100% accurate.