APA (7th ed.) Citation
Cravens, D. W., Hills, G. E., & Woodruff, R. B. (1980). Marketing Decision Making: Concepts and Strategy (2. rev. ed.). Irwin.
Chicago Style (17th ed.) Citation
Cravens, David W., Gerald E. Hills, and Robert B. Woodruff. Marketing Decision Making: Concepts and Strategy. 2. rev. ed. Homewood: Irwin, 1980.
MLA (9th ed.) Citation
Cravens, David W., et al. Marketing Decision Making: Concepts and Strategy. 2. rev. ed. Irwin, 1980.
Warning: These citations may not always be 100% accurate.