APA (7th ed.) Citation
Bobrow, E. E., & Shafer, D. W. (1987). Pioneering New Products a Market Survival Guide (1. ed.). Dow Jones.
Chicago Style (17th ed.) Citation
Bobrow, Edwin E., and Dennis W. Shafer. Pioneering New Products a Market Survival Guide. 1. ed. Homewood: Dow Jones, 1987.
MLA (9th ed.) Citation
Bobrow, Edwin E., and Dennis W. Shafer. Pioneering New Products a Market Survival Guide. 1. ed. Dow Jones, 1987.
Warning: These citations may not always be 100% accurate.