Aaker, D. A., & Day, G. S. (1990). Marketing Research (4. ed.). Wiley and Sons.
Successfully copied to clipboard
Copying to clipboard failed
Chicago Style (17th ed.) Citation
Aaker, David A., and George S. Day. Marketing Research. 4. ed. New York: Wiley and Sons, 1990.
Successfully copied to clipboard
Copying to clipboard failed
MLA (9th ed.) Citation
Aaker, David A., and George S. Day. Marketing Research. 4. ed. Wiley and Sons, 1990.
Successfully copied to clipboard
Copying to clipboard failed
Warning: These citations may not always be 100% accurate.