APA (7th ed.) Citation
Westwood, J. (1990). <The> Marketing Plan: <A> Practitioner's Guide (1. ed.). Kogan Page.
Chicago Style (17th ed.) Citation
Westwood, John. <The> Marketing Plan: <A> Practitioner's Guide. 1. ed. London: Kogan Page, 1990.
MLA (9th ed.) Citation
Westwood, John. <The> Marketing Plan: <A> Practitioner's Guide. 1. ed. Kogan Page, 1990.
Warning: These citations may not always be 100% accurate.