APA (7th ed.) Citation
Cateora, P. R. (1990). International Marketing (17. ed.). IRWIN.
Chicago Style (17th ed.) Citation
Cateora, Philip R. International Marketing. 17. ed. Homewood: IRWIN, 1990.
MLA (9th ed.) Citation
Cateora, Philip R. International Marketing. 17. ed. IRWIN, 1990.
Warning: These citations may not always be 100% accurate.