Zikmund, W. G. (1989). Exploring Marketing Research (1. ed.). Dryden Press.
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Chicago Style (17th ed.) Citation
Zikmund, William G. Exploring Marketing Research. 1. ed. Chicago: Dryden Press, 1989.
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MLA (9th ed.) Citation
Zikmund, William G. Exploring Marketing Research. 1. ed. Dryden Press, 1989.
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Warning: These citations may not always be 100% accurate.