Aaker, D. A. (1988). Strategic Market Management (2. ed.). Wiley and Sons.
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Chicago Style (17th ed.) Citation
Aaker, David A. Strategic Market Management. 2. ed. New York: Wiley and Sons, 1988.
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MLA (9th ed.) Citation
Aaker, David A. Strategic Market Management. 2. ed. Wiley and Sons, 1988.
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Warning: These citations may not always be 100% accurate.