APA (7th ed.) Citation
Quelch, J. A. (1989). How to market to consumers: Ten ways to win. John Wiley and Sons, Inc.
Chicago Style (17th ed.) Citation
Quelch, John A. How to Market to Consumers: Ten Ways to Win. New York: John Wiley and Sons, Inc, 1989.
MLA (9th ed.) Citation
Quelch, John A. How to Market to Consumers: Ten Ways to Win. John Wiley and Sons, Inc, 1989.
Warning: These citations may not always be 100% accurate.