APA (7th ed.) Citation
Loudon, D. L., & Bitta, A. J. D. (1988). Consumer behavior: Concepts and applications (3. ed.). McGraw-Hill Book Company.
Chicago Style (17th ed.) Citation
Loudon, David L., and Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. 3. ed. New York: McGraw-Hill Book Company, 1988.
MLA (9th ed.) Citation
Loudon, David L., and Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. 3. ed. McGraw-Hill Book Company, 1988.
Warning: These citations may not always be 100% accurate.