Rice, C. (1997). Understanding customers (2. ed.). Butterworth-Heinemann.
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Chicago Style (17th ed.) Citation
Rice, Chris. Understanding Customers. 2. ed. Oxford: Butterworth-Heinemann, 1997.
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MLA (9th ed.) Citation
Rice, Chris. Understanding Customers. 2. ed. Butterworth-Heinemann, 1997.
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Warning: These citations may not always be 100% accurate.