APA (7th ed.) Citation
Rice, C. (1997). Understanding customers (2. ed.). Butterworth-Heinemann.
Chicago Style (17th ed.) Citation
Rice, Chris. Understanding Customers. 2. ed. Oxford: Butterworth-Heinemann, 1997.
MLA (9th ed.) Citation
Rice, Chris. Understanding Customers. 2. ed. Butterworth-Heinemann, 1997.
Warning: These citations may not always be 100% accurate.