Anderson, R. L., & Barry, T. E. (1979). Advertising management: Text and cases. Charles E. Merrill Publishing Company.
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Chicago Style (17th ed.) Citation
Anderson, Robert L., and Thomas E. Barry. Advertising Management: Text and Cases. Columbus: Charles E. Merrill Publishing Company, 1979.
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MLA (9th ed.) Citation
Anderson, Robert L., and Thomas E. Barry. Advertising Management: Text and Cases. Charles E. Merrill Publishing Company, 1979.
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Warning: These citations may not always be 100% accurate.