APA (7th ed.) Citation
Zaltman, G., & Wallendorf, M. (1983). Consumer behavior: Basic findings and management implications. John Wiley & Sons.
Chicago Style (17th ed.) Citation
Zaltman, Gerald, and Melanie Wallendorf. Consumer Behavior: Basic Findings and Management Implications. New York: John Wiley & Sons, 1983.
MLA (9th ed.) Citation
Zaltman, Gerald, and Melanie Wallendorf. Consumer Behavior: Basic Findings and Management Implications. John Wiley & Sons, 1983.
Warning: These citations may not always be 100% accurate.