APA (7th ed.) Citation
Fletcher, A. D., & Bowers, T. A. (1979). Fundamentals of advertising research. Grid Publishing, Inc.
Chicago Style (17th ed.) Citation
Fletcher, Alan D., and Thomas A. Bowers. Fundamentals of Advertising Research. Columbus: Grid Publishing, Inc, 1979.
MLA (9th ed.) Citation
Fletcher, Alan D., and Thomas A. Bowers. Fundamentals of Advertising Research. Grid Publishing, Inc, 1979.
Warning: These citations may not always be 100% accurate.