Fletcher, A. D., & Bowers, T. A. (1979). Fundamentals of advertising research. Grid Publishing, Inc.
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Chicago Style (17th ed.) Citation
Fletcher, Alan D., and Thomas A. Bowers. Fundamentals of Advertising Research. Columbus: Grid Publishing, Inc, 1979.
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MLA (9th ed.) Citation
Fletcher, Alan D., and Thomas A. Bowers. Fundamentals of Advertising Research. Grid Publishing, Inc, 1979.
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Warning: These citations may not always be 100% accurate.