APA (7th ed.) Citation
Jain, S. C. (1985). Marketing planning and strategy (2. ed.). South-Western Publishing Co.
Chicago Style (17th ed.) Citation
Jain, Subhash C. Marketing Planning and Strategy. 2. ed. Cincinnati: South-Western Publishing Co, 1985.
MLA (9th ed.) Citation
Jain, Subhash C. Marketing Planning and Strategy. 2. ed. South-Western Publishing Co, 1985.
Warning: These citations may not always be 100% accurate.