APA (7th ed.) Citation
Buzzell, R. D., & Gale, B. T. (1987). <The> PIMS principles: Linking strategy to performance. The Free Press.
Chicago Style (17th ed.) Citation
Buzzell, Robert D., and Bradley T. Gale. <The> PIMS Principles: Linking Strategy to Performance. New York: The Free Press, 1987.
MLA (9th ed.) Citation
Buzzell, Robert D., and Bradley T. Gale. <The> PIMS Principles: Linking Strategy to Performance. The Free Press, 1987.
Warning: These citations may not always be 100% accurate.