Sissors, J. Z., & Surmanek, J. (1982). Advertising media planning (2. ed.). Crain Books.
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Citação norma Chicago
Sissors, Jack Z., and Jim Surmanek. Advertising Media Planning. 2. ed. Chicago: Crain Books, 1982.
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Citação norma MLA
Sissors, Jack Z., and Jim Surmanek. Advertising Media Planning. 2. ed. Crain Books, 1982.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.