McCarthy, J. E., & Perreault, W. D. (1988). Essentials of marketing (4. ed.). IRWIN.
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Chicago Style (17th ed.) Citation
McCarthy, Jerome E., and William D. Perreault. Essentials of Marketing. 4. ed. Homewood: IRWIN, 1988.
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MLA (9th ed.) Citation
McCarthy, Jerome E., and William D. Perreault. Essentials of Marketing. 4. ed. IRWIN, 1988.
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Warning: These citations may not always be 100% accurate.