Kotler, P., Dolanský, V., & Jurnečka, S. (1998). Marketing management: Analýza, plánování, využití, kontrola. Grada Publishing.
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Chicago Style (17th ed.) Citation
Kotler, Philip, Václav Dolanský, and Stanislav Jurnečka. Marketing Management: Analýza, Plánování, Využití, Kontrola. Praha: Grada Publishing, 1998.
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MLA (9th ed.) Citation
Kotler, Philip, et al. Marketing Management: Analýza, Plánování, Využití, Kontrola. Grada Publishing, 1998.
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Warning: These citations may not always be 100% accurate.