Rapp, S., & Collins, T. L. (1989). MaxiMarketing: <the> new direction in advertising, promotion, and marketing strategy. Penguin Books Canada.
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Chicago Style (17th ed.) Citation
Rapp, Stan, and Thomas L. Collins. MaxiMarketing: <the> New Direction in Advertising, Promotion, and Marketing Strategy. Markham: Penguin Books Canada, 1989.
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MLA (9th ed.) Citation
Rapp, Stan, and Thomas L. Collins. MaxiMarketing: <the> New Direction in Advertising, Promotion, and Marketing Strategy. Penguin Books Canada, 1989.
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Warning: These citations may not always be 100% accurate.