APA (7th ed.) Citation
Shapiro, B. P., Dolan, R. J., & Quelch, J. A. (1985). Marketing management: Strategy, planning, and implementation. RICHARD D. IRWIN.
Chicago Style (17th ed.) Citation
Shapiro, Benson P., Robert J. Dolan, and John A. Quelch. Marketing Management: Strategy, Planning, and Implementation. Homewood: RICHARD D. IRWIN, 1985.
MLA (9th ed.) Citation
Shapiro, Benson P., et al. Marketing Management: Strategy, Planning, and Implementation. RICHARD D. IRWIN, 1985.
Warning: These citations may not always be 100% accurate.