Kurtz, D. L., & Clow, K. E. (1998). Services marketing. John Wiley & Sons.
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Citação norma Chicago
Kurtz, David L., and Kenneth E. Clow. Services Marketing. New York: John Wiley & Sons, 1998.
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Citação norma MLA
Kurtz, David L., and Kenneth E. Clow. Services Marketing. John Wiley & Sons, 1998.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.