APA (7th ed.) Citation
Kurtz, D. L., & Clow, K. E. (1998). Services marketing. John Wiley & Sons.
Chicago Style (17th ed.) Citation
Kurtz, David L., and Kenneth E. Clow. Services Marketing. New York: John Wiley & Sons, 1998.
MLA (9th ed.) Citation
Kurtz, David L., and Kenneth E. Clow. Services Marketing. John Wiley & Sons, 1998.
Warning: These citations may not always be 100% accurate.