APA (7th ed.) Citation
Kotabe, M., & Helsen, K. (1998). Global marketing management. John Wiley & Sons, Inc.
Chicago Style (17th ed.) Citation
Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. New York: John Wiley & Sons, Inc, 1998.
MLA (9th ed.) Citation
Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. John Wiley & Sons, Inc, 1998.
Warning: These citations may not always be 100% accurate.