APA (7th ed.) Citation
Arens, W. F. (1996). Contemporary advertising (6. ed.). Irwin.
Chicago Style (17th ed.) Citation
Arens, William F. Contemporary Advertising. 6. ed. Chicago: Irwin, 1996.
MLA (9th ed.) Citation
Arens, William F. Contemporary Advertising. 6. ed. Irwin, 1996.
Warning: These citations may not always be 100% accurate.