rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Contemporary advertising
  name:
    name part: Arens, William F.
    role:
      role term: creator
  type of resource: text
  origin info:
    edition: 6. ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 501 s.
  note: William F. Arens
  subject:
    name:
      name part: reklama
  subject:
    name:
      name part: podnikanie
  subject:
    name:
      name part: stratégia podniková
  subject:
    name:
      name part: spotrebitelia
  subject:
    name:
      name part: správanie spotrebiteľa
  subject:
    name:
      name part: tvorba reklamy
  subject:
    name:
      name part: prostriedky reklamné
  subject:
    name:
      name part: práca s verejnosťou
  subject:
    name:
      name part: médiá
  subject:
    name:
      name part: tlač
  subject:
    name:
      name part: rozhlas
  subject:
    name:
      name part: televízia
  subject:
    name:
      name part: komunikácia marketingová
  subject:
    name:
      name part: etika
  subject:
    name:
      name part: marketing priamy
  subject:
    name:
      name part: direct mailing
  subject:
    name:
      name part: podpora predaja
  identifier: 0-256-18257-4
  record info:
    record change date: 20221221081850.6
    record identifier: c124694