Zangwill, W. I. (1993). Lightning strategies for innovation: How the world's best firms create new products. Lexington Books.
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Chicago Style (17th ed.) Citation
Zangwill, Willard I. Lightning Strategies for Innovation: How the World's Best Firms Create New Products. New York: Lexington Books, 1993.
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MLA (9th ed.) Citation
Zangwill, Willard I. Lightning Strategies for Innovation: How the World's Best Firms Create New Products. Lexington Books, 1993.
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Warning: These citations may not always be 100% accurate.