Neidell, L. A. (1983). Cases in strategic marketing management. PennWell Books.
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Chicago Style (17th ed.) Citation
Neidell, Lester A. Cases in Strategic Marketing Management. Tulsa: PennWell Books, 1983.
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MLA (9th ed.) Citation
Neidell, Lester A. Cases in Strategic Marketing Management. PennWell Books, 1983.
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Warning: These citations may not always be 100% accurate.