APA (7th ed.) Citation
Yeshin, T. (1998). Integrated marketing communications: <the> holistic approach. Butterworth-Heinemann.
Chicago Style (17th ed.) Citation
Yeshin, Tony. Integrated Marketing Communications: <the> Holistic Approach. Oxford: Butterworth-Heinemann, 1998.
MLA (9th ed.) Citation
Yeshin, Tony. Integrated Marketing Communications: <the> Holistic Approach. Butterworth-Heinemann, 1998.
Warning: These citations may not always be 100% accurate.