Mohr, J., & Nevin, J. Communication strategies in marketing channels: A theoretical perspective.
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Chicago Style (17th ed.) Citation
Mohr, J., and J.R Nevin. Communication Strategies in Marketing Channels: A Theoretical Perspective.
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MLA (9th ed.) Citation
Mohr, J., and J.R Nevin. Communication Strategies in Marketing Channels: A Theoretical Perspective.
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Warning: These citations may not always be 100% accurate.