APA (7th ed.) Citation
Mohr, J., & Nevin, J. Communication strategies in marketing channels: A theoretical perspective.
Chicago Style (17th ed.) Citation
Mohr, J., and J.R Nevin. Communication Strategies in Marketing Channels: A Theoretical Perspective.
MLA (9th ed.) Citation
Mohr, J., and J.R Nevin. Communication Strategies in Marketing Channels: A Theoretical Perspective.
Warning: These citations may not always be 100% accurate.