rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing a trh periodík
  name:
    name part: Lesáková, Dagmar, 1949-
    role:
      role term: creator
  type of resource: text
  origin info:
    issuance: monographic
  language:
    language term: slo
  abstract: Dôvody počiatočného odmietania marketingu v periodikách. Marketing periodík vo vzťahu k inzerentom.
  note: Dagmar Lesáková
  subject:
    name:
      name part: marketing
  subject:
    name:
      name part: periodiká
  subject:
    name:
      name part: trh
  subject:
    name:
      name part: riadenie
  subject:
    name:
      name part: inzercia
  subject:
    name:
      name part: médiá
  subject:
    name:
      name part: stratégia marketingová
  subject:
    name:
      name part: stratégia obchodná
  record info:
    record change date: 20231004100843.7
    record identifier: r049077