APA (7th ed.) Citation
Kotler, P., Armstrong, G., & Malý, J. (2004). Marketing. Grada.
Chicago Style (17th ed.) Citation
Kotler, Philip, Gary Armstrong, and Josef Malý. Marketing. Praha: Grada, 2004.
MLA (9th ed.) Citation
Kotler, Philip, et al. Marketing. Grada, 2004.
Warning: These citations may not always be 100% accurate.