Kotler, P., Armstrong, G., & Malý, J. (2004). Marketing. Grada.
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Chicago Style (17th ed.) Citation
Kotler, Philip, Gary Armstrong, and Josef Malý. Marketing. Praha: Grada, 2004.
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MLA (9th ed.) Citation
Kotler, Philip, et al. Marketing. Grada, 2004.
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Warning: These citations may not always be 100% accurate.