APA (7th ed.) Citation
McCarthy, E. J., & Perreault, W. D. (1993). Basic Marketing: A Global-Managerial Approach (11. edit.). IRWIN.
Chicago Style (17th ed.) Citation
McCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Global-Managerial Approach. 11. edit. Boston: IRWIN, 1993.
MLA (9th ed.) Citation
McCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Global-Managerial Approach. 11. edit. IRWIN, 1993.
Warning: These citations may not always be 100% accurate.