Mason, J. B., & Mayer, M. L. (1990). Modern retailing: Theory and practice ([5. ed.].). IRWIN.
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Chicago Style (17th ed.) Citation
Mason, Joseph Barry, and Morris Lehman Mayer. Modern Retailing: Theory and Practice. [5. ed.]. Homewood: IRWIN, 1990.
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MLA (9th ed.) Citation
Mason, Joseph Barry, and Morris Lehman Mayer. Modern Retailing: Theory and Practice. [5. ed.]. IRWIN, 1990.
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Warning: These citations may not always be 100% accurate.