Thomke, S. H. (2003). Experimentation matters: Unlocking the potential of new technologies for innovation. Harvard Business School Press.
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Chicago Style (17th ed.) Citation
Thomke, Stefan H. Experimentation Matters: Unlocking the Potential of New Technologies for Innovation. Boston, Mass: Harvard Business School Press, 2003.
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MLA (9th ed.) Citation
Thomke, Stefan H. Experimentation Matters: Unlocking the Potential of New Technologies for Innovation. Harvard Business School Press, 2003.
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Warning: These citations may not always be 100% accurate.